UNLEASHING INNOVATION 2018

Presented by Global Executive Events
  • De Rode Hoed | Amsterdam
Event Agenda

The Goal Of The Event

UNLEASHING INNOVATION 2018

The goal of this conference is to bring together cross-industry leaders to discuss internal communications in this digital era. Sharing real-life examples and discussing latest trends and strategies to provide practical ideas of how to further excel internal communications excellence within any organisation.

Points of Discussion

Not-so-Fake News: how to create a culture of brand ambassadors who are ready to share their story in both good and bad times.

Think Global, Act Local: how do we create a company culture with remote & non-desk workers. Communicating during times of Change.

Video, infographics & push notifications: what tactics do we need to engage with an audience used to a daily flood of digital impressions?

The importance of a digital strategy to ensure both business objectives & staff needs are being met.

Digital Channels Framework: what channels are being used by your employers and what function do they serve.

Employee Apps: how to make an app work with your existing company intranet.

A Mobile Generation: should mobile be the principal channel for internal communications?

Company Culture: how to create relevant and authentic communications that interest employees.

Millennials Retention: by 2025 millennials will make up 75% of the workforce, with 50% agreeing they would take a pay cut to work at a company that aligns with their values, are your communications fit for purpose?

Who Could You Meet

20+

Cross Industry Leading Speakers

100+

Senior Level Attendees

85:15

Corporate : Companies
Solution Providers

Why a Summit?

In 2018, both the way we work and the way we communicate has changed, so why are so many companies still using outdated and underused platforms to communicate with their workforce? Email and the phone are out, and the digital workspace is in!

Through our mobile phones, laptops, tv’s and advertisements, it is estimated that the average person reads over 100,000 words a day. In a world where we are being flooded with information, how can you ensure effective and engaging communications with your employees?

It’s all about the EXPERIENCE!

  • A chance to meet world communication leaders – from start-ups to mature projects at the forefront of their success.
  • Cross sector learning – find out how solutions adopted by other sectors can add value to your business. What can you learn from other industries and vertical sectors?.
  • Save time and money – concentrated industry knowledge in two intensive days.
  • Case studies – listen to case studies outlining the pros and cons of new and existing projects.
  • Networking and interactive sessions – Learn from your peers and build new relationships in our break out and networking sessions.
  • Discussion groups – industry-specific roundtable discussions for you to focus on the key issues that affect your business.
  • Reinvigorate your business with fresh ideas, meet industry pioneers and discover how to deliver breakthrough results

How Will You Benefit

100+

Like Minded Strategy leaders for Networking

Ideas

Hear About Groundbreaking Approaches to Innovation

Case Studies

Get the Pro & Cons of New & Existing Projects

Opportunities For Networking

Meet over 80 like-minded cross-industry leaders and take advantage of the networking opportunities, both formal and informal. The conference is expected to become a platform for fruitful discussion and networking between key executives from around the world, working in communications. The interactive programme format is structured to maximise learning and networking through fun and informative sessions.

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Event Gallery

UNLEASHING INNOVATION 2018
UNLEASHING INNOVATION 2018
UNLEASHING INNOVATION 2018
UNLEASHING INNOVATION 2018
UNLEASHING INNOVATION 2018
UNLEASHING INNOVATION 2018
UNLEASHING INNOVATION 2018
UNLEASHING INNOVATION 2018
UNLEASHING INNOVATION 2018
UNLEASHING INNOVATION 2018
UNLEASHING INNOVATION 2018
UNLEASHING INNOVATION 2018

Event Speakers

Rogier Van Beugen

Rogier Van Beugen

Director of Innovation & Venturing, KLM
Netherlands
Jon Sharp

Jon Sharp

Director Product Manager, Focused Service Brands EMEA,, Hilton Worldwide
UK
Christiaan Hen

Christiaan Hen

Manager Digital Innovation and New Business, Schiphol Group
Netherlands
Tim Ensor

Tim Ensor

Chief Commercial Officer, Tharsus
UK
Line Lyst

Line Lyst

Global Head of Commercial Innovation, LEO Innovation Lab
Denmark
Miha Bobic

Miha Bobic

Senior Director Global DEN Vertical, Danfoss
Slovenia
Guy Wootton

Guy Wootton

Director of Marketing and Innovation, Moy Park
UK
James Walker

James Walker

Partner and Global Head of Analytics, OC&C Strategy Consultants
UK
Hazjier Pourkhalkhali

Hazjier Pourkhalkhali

Global Head of Strategy, Optimizely
Netherlands
Claus Kurt Nielsen

Claus Kurt Nielsen

Business Dev Manager Digital Innovations, Grohe
Denmark
Dörthe Peters

Dörthe Peters

Associate Director of Data Applications, YouGov
Germany
Marco-Paul De Jeu

Marco-Paul De Jeu

Founder & Strategy Director, CapeRock
Netherlands
MARCO CASANOVA

MARCO CASANOVA

Author BRANDING IT 3.0, Executive Consultant Branding-Institute
Switzerland
Sarah Kelly

Sarah Kelly

Innovation Program Manager, Liberty Global
Netherlands
Dr. George Tsatsaronis

Dr. George Tsatsaronis

Principal NLP Scientist, Elsevier
Netherlands
Joost Van Der Made

Joost Van Der Made

Head of Concept Development, NS
Netherlands
David Truong

David Truong

GM, Pixel Ecosystem
Netherlands
Martijn Beijk

Martijn Beijk

Director, Solutions Engineering
Netherlands

Event Sponsors

YouGov
YouGov is an international data and analytics group. Our core offering of opinion data is derived from our highly participative panel of 5 million people worldwide. We combine this continuous stream of data with our deep research expertise and broad industry experience into a systematic research and marketing platform. Our suite of syndicated, proprietary data products includes YouGov BrandIndex, the daily brand perception tracker, and YouGov Profiles, our planning and segmentation tool. Our market-leading YouGov Omnibus provides a fast and cost-effective service for obtaining answers to research questions from both national and selected samples. For further information visit yougov.com
OC&C
OC&C help top management of major multinational corporations, leading national companies as well as private equity firms, governmental and other public institutions, develop winning strategies. We bring fresh insight, clarity and deep industry expertise to the table, dig into the numbers, and come up with pragmatic, creative solutions that have lasting impact. Helping our clients build out their analytics capabilities is an important foundation of our work Read More: www.occstrategy.com
Tharsus
Tharsus, part of Tharsus Group is one of the UKs fastest growing technology businesses. With sites in Blyth, Durham and Cambridge, Tharsus’ team of highly-skilled designers, engineers and technical experts help ambitious companies take advantage of emerging robotics and machine technologies to disrupt, lead and grow their markets. As a trusted product design and manufacturing partner, Tharsus’ capabilities span the entire product development life cycle from first ‘imagining’ conversations and technical exploration, through innovative design and engineering, to quality-assured manufacture and after-market support. Tharsus helps its customers imagine, define and produce future-focused solutions that deliver real commercial impact today For more information, visit www.tharsus.co.uk
Optimizely
Optimizely is the world's leader in customer experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences. Optimizely's impressive customer list includes eBay, Microsoft, the BBC, IBM and many more global enterprises. To learn more, visit optimizely.com.
CapeRock
CapeRock is a creative agency specialised in visual strategy & motion branding. We work at the intersection of brand engagement and experience design. Our visual strategy lays the foundation on which to build all brand expressions for all media, with a focus on a coherent customer experience. This approach results in a brand that stands out, creates value and impact. For more information, visit www.caperock.tv.
Branding expert Marco Casanova’s
Branding expert Marco Casanova’s new book, Branding It 3.0: Business Performance through Excellence in Brand Management, has become a best-seller on Amazon in GLOBAL MARKETING. In Branding It 3.0 Casanova shows best practice examples from more than 20 of today’s leading corporations, including Amazon, Netflix and Tesla, and the following iconic brands from Switzerland: Lindt Chocolate, Nescafé, Omega, Patek Philippe, Rolex, Swatch, Victorinox and the Nation Brand of Switzerland.In the widely praised book, he gives guidance on how state-of-the-art brand management is achieved today. Casanova says, “I am firmly convinced that it’s worthwhile for all organizations to aspire for business excellence in brand management.” He adds, “If you are able to build a trustworthy relationship with your stakeholders through your brand, it is very satisfying, both emotionally and financially”, and “this kind of brand relationship becomes the competitive advantage. It becomes the core competence of success.” Read More
NetApp
NetApp is the data authority for hybrid cloud. We provide a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with our partners, we empower global organizations to unleash the full potential of their data to expand customer touch points, foster greater innovation, and optimize their operations. For more information, visit www.netapp.com. #DataDriven
Digital Agency Network
Digital Agency Network (DAN) focuses on collaboration, knowledge-sharing, business support and exploration. DAN is a global network of carefully selected, highly talented, independently operated marketing & advertising agencies with digital DNA. DAN’s mission is to support member agencies’ businesses and enhance the intelligence, expertise, reach and effectiveness of the members through knowledge sharing and collaboration. Today, there are more than 500 DAN member agencies operating in 76 cities worldwide. All member agencies are amongst the market leaders in their respective countries in terms of creativity, with an impressive portfolio of campaigns and awards. For more information, visit digitalagencynetwork.com